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330 Training

Based in Norwich, we provide innovative training and coaching packages for Primary Educators. We offer a range of bespoke services to schools and independent teachers and trainees. The model is designed to fit your need – from one-to-one coaching to large group training. Our flexible venue packages enable our clients to choose the venue which makes them feel most comfortable; school, a neutral training venue, your own home, or even a cafe or pub! Our aim is to provide a professional practical experience focused on support and impact.

What impact will I have on your school?

Outstanding teaching and learning
Staff well-being
Confident and motivated staff
Supported and skilled NQTs
Organised and efficient classrooms
High retention rates

Annette Unigwe

How can I help you?
With a career spanning  nearly 40 years in education, both mainstream and special schools and currently in post, I can say ‘I’ve been there and I am still there!’

I understand the culture of schools and the dynamics within a department. The constant pressure to keep up with new initiatives and the resulting workload. Needing to feel valued and supported and feeling confident to express your opinions.  Don’t wait until you are completely burnt out before seeking help, so that you can put a stress management strategy in place.

I can help you to gain clarity. First of all, to define and understand the causes of stress and how to recognise stress in yourself and others.

Together, we will identify your own particular stressors—from the outside and the inside, then work together to create your own blueprint for recovery.

This may include:

Relaxation and wellbeing techniques
Writing for emotional release
Creating a better work/life balance
Confidence coaching
Time management
Goal setting and other skills

Most importantly, I would like to help you to learn the tools of Resilience (the power to bounce back), so that you can thrive in any situation, to experience fulfilment and satisfaction at work and in your personal life.

I offer one to one stress management coaching for teachers as well as workshops for larger groups and organisations.

BICS Education

Wellbeing Coaching

Do you want to retain your best teachers?
Do you want to optimise your teachers’ investment in the school?
Do you want your teachers to go that extra mile?
Do you want your teachers to get the best results from their pupils?
If the answer is ‘YES, YES, YES and YES’, then you need to offer them Wellbeing Coaching…


Resilience coaching
Hannah Massarella, founder of Bird, is a Certified Professional Co-Active Coach, having trained with the highly respected Coaches Training Institute. Hannah has worked in the non profit and public sectors for over ten years. Having burnt out whilst working in advocacy for female survivors of violence Hannah decided there must be a way other passionate, intelligent and creative individuals could continue to do similar work but in a sustainable way, that didn’t impact their health. 
Hannah, along with her fellow CPCC colleagues at Bird, now brings Co-Active coaching into non profits and public sector organisations, working with everyone from CEO to individual staff members. The key areas of focus are:
– Being with difficult emotions
– Recognising and ‘taming’ self sabotaging thoughts
– Establishing core values and purpose
– Acknowledging and celebrating core skills and strengths
Key outcomes include increased sense of empowerment, stronger leadership skills, feeling more ‘in charge’ of external challenges, greater ability to ‘be with’ challenging situations (aka increased resilience) and feeling more at peace on the inside.

BOOK: A Coaching Revolution
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A Coaching Revolution by coaching in schools expert Annie Boate is the ultimate guide for headteachers, school leaders, teachers, NQTs and support staff in any phase or context (including SEND schools) who genuinely want to become ‘even better’. The Coaching in Schools approach provides a fresh voice in education at a time when one in 83 teachers (3,750) are on long-term leave for stress and mental health issues in the UK (Lib Dem Research, January 2018). What’s more, Childline delivered 3,135 counselling sessions on exam stress in 2016/17 – a rise of 11% over the past two years. One in five of these sessions took place in May – the month when many pupils face upcoming exams telling counsellors they were struggling with subjects, excessive workloads and feeling unprepared.

Annie’s unique, tried and tested coaching system has no ‘sell-by’ date. It prevents school staff wasting time, energy and money on the wrong things. Jargon-free and easy-to-follow, Annie injects powerful, simple and practical coaching strategies that can be implemented instantly. Her 12-step model is fast and efficient – it takes around 15 minutes to put into practice!

A Coaching Revolution helps educators get the best out of their colleagues and students. Too often people over-complicate things or present a load of waffle, fluff or stuffy academic theory in so-called ‘coaching’ guides. If that’s the kind of thing you’re looking for then this book is definitely not for you! Annie’s coaching style is different and as such her book reflects her refreshingly down-to-earth and informal approach. Following coaching, staff and pupils report going from feeling ‘overwhelmed’ and ‘under pressure’ to feeling ‘confident’, ‘motivated’ and ‘empowered’, achieving things they previously deemed ‘impossible’.

Get your copy at: http://bit.ly/schoolwell

Butterfly Effect Coaching

If you consider one of the many products of your school to be exam results, the production capacity comes from the teachers. If you wish to raise your standards, it is essential to invest in your machinery.  If you never service your car it’s performance will become worse not better.

We believe that Every Child Matters, but what about their teachers? At Butterfly Effect Coaching, the teacher is just as important. Coaching works by encouraging individuals to achieve professional AND personal growth. It empowers and enables them to concentrate on recognising their goals and improving their skills.  This directly benefits your school with improved results, and also improved motivation and morale of your staff.

Butterfly Effect Coaching can offer Workshops, or one-to-one coaching. Some of the coaching workshops available include:

Ensuring a work/life, and setting goals in each area
Time Management and goal pursuit
Individual Responsibility for Effectiveness
Tools for great communication
How to create a Win Win situation
Monitoring and Evaluating goals
Removing Self Limiting Beliefs
Increasing personal confidence, for all areas of life
How to love your job

Butterfly Effect Coaching is run by Vicky Kelly, certified Life Coach, hypnotherapist and NLP Practitioner and is based in Leigh on Sea. A Master of the Complementary Medical Association, Vicky is insured and CRB checked. As well as being a qualified and experienced coach, Vicky also has years of experience working within a corporate environment, and within a school environment. Knowing the stresses of teaching life, her vision is to enable teachers to perform better, believe in the abilities of themselves and their students and to ensure a healthy work/life balance, so that the students benefit from effective happy teachers.
Invest in your staff, invest in the future of your school

C G R Associates

“Happy, inspired adults leads to happy, inspired students?”

What makes great educational organisations? What makes great teachers and leaders? The best teachers are the best learners, the best schools are the ones that nurture the best learners … at all ages.


Transforming Teaching to Learning
Creating the Coaching Culture
Innovation in whole school CPD
Appraisal with Impact
Developing Coaching teams
121 training to improve teaching and learning
Effective behaviour management

All of Claire’s work is based upon the principles of coaching where questioning and reflection leads to rapid and sustained improvement.  

Charmaine Roche LifeFlowBalance

LifeFlowBalance Coaching and Consulting Ltd works with you to bring about personal, professional and organisational transformation through the art and science of evidence-based coaching.

We take a values-centered, strengths-based, systemic approach to individual, team, group and organisational change.

We helping professionals strengthen their sense of meaning and purpose, build resilience and achieve wellbeing in a complex, volatile, ambiguous and uncertain world.

Coaching in Schools

Coachinginschools.com provides the ONLY Online Coach Training Built With Evidence-Based Impact for Busy People in Schools.

This is proven to dramatically improve outcomes and the mental health and wellbeing of BOTH staff and pupils.

Our interactive Accredited Coach Training Course turns Time-Strapped School Leaders, Teachers & Support Staff into Outstanding Coaches so they canCoach Colleagues & Learners in 15 minutes flat (or even less) and getthe BEST POSSIBLE RESULTS – Guaranteed!

You can work through this practical course “step-by-step” at your own pace and either “blitz it” in a few days or pace yourself over a year.

As the leading experts in the field our work has been showcased on TV (as part of an “Inspirational CPD” series) and we were ‘finalists’ for a prestigious national award for “Best Coaching Programme” alongside giants like Barclays, Freshfields Bruckhaus Deringer&Wm Morrison Supermarkets Plc.

Unlike others we don’t just “claim” to get results, we can prove it!

This training is for you if:


You’re a Headteacher or Senior Leader who wants a strategy that’s proven to have more impact than anything else on EVERY aspect of school improvement, mental health and wellbeing.


You want to raise standards and stop dreading ‘Results Day’ or getting ‘The Inspection Call’.


You’re a busy School Leader, Teacher or member of Support Staff and you’d like to save time and stop feeling so ‘drained’, ‘overwhelmed’ and ‘under pressure’.


You want to stop ‘spoon-feeding’ the people you work with so they can become more engaged, more confident and more empowered – and make MUCH more progress!


You’re open to learning some simple, practical coaching strategies which will immediately make a dramatic difference in improving mental health and wellbeing, behaviour and grades


You’d rather do what’s right for your children and what’s guaranteed to get the best outcomes instead of wasting your time, energy and money on the latest government initiative or educational fad.


You want to fast-track your success or find out how to work less hard and make much more impact in your role.


Here’s What Other People Are Saying About Our Work…

 “Annie’s approach has revolutionised how we empower colleagues to make the difference in their classrooms.  It’s timely, targeted and most importantly the impact is felt across our school community.  Not all coaching is the same. If you are thinking of investing in a coaching model then invest in this one – it works!”

Amanda Simpson, Headteacher, Lea Manor High School

“It has had a measurable impact on lesson grades and the quality of teaching & learning.”

Russ Barr, Assistant Director, Schools and Learning, Derbyshire County Council

“It is rare to find CPD that has such an immediate impact. It has transformed the way senior and middle leaders feed back to colleagues after lesson observations and as part of the appraisal process. All too often CPD is aimed at a specific type of school – primary, secondary or special school. As a special school Head I can honestly say that Coaching in Schools is as relevant to our school as any other sector in education. Being coached has really helped me to prioritise and work effectively across two schools.”

Debbie Foolkes, Headteacher, Woodlands Secondary School & Lady Zia Wernher School

“I have completed coaching training before but I prefer Annie’s method because it is simple to use, easy to remember and the approach can have impact not only in improving the quality of teaching and learning, but it can also support the development of whole school appraisal processes, communication with children and increase the skills of the coach in self-evaluation and reflection.”

Catriona Goldsmith, Headteacher, Palatine Primary School

“We have put well over 40 teachers and support staff through this training and use it with colleagues in partner schools because it works! The methodology of the training means that skills are built up over time and stick. The results are tangible and can be personalised so that both coaches and coachees are motivated to participate – and to come back for more. We have seen the impact in school in terms of classroom practice, leadership, time management and workload management. It is the backbone of our CPD programme.”

Mary Davies, Executive Headteacher, Maiden Erlegh Trust

“As a Headteacher of a very busy secondary school I have found the techniques in the coaching programme have empowered my teams to empower others. The result is that staff have the time to reflect and solve their own problems, ensuring that they are learning how to lead and manage teams in an effective and efficient way.”

Karen Johns, Headteacher, Stopsley High School

“The model and techniques are extremely practical and realistic for use in a school.  The training has sharpened my approach and helped the school culture to develop further.”

John Burridge, Headteacher, Lealands High School

“The coaching programme has made a significant contribution to school improvement.”

Martin Reynolds, Headteacher, Brownedge St Mary’s Catholic High School

“Coaching in Schools brings a straightforward approach to helping not only staff but also students, to move forward in their school lives. It gives them the ownership of problems and puts them at the centre of the decision-making process as they explore potential solutions and ideas. A coaching programme which values the person and through which the person feels valued!”

Chris Dean, Headteacher, Icknield High School

“Completing my Coaching in Schools online training has transformed my thinking and the way I speak to and listen my colleagues in different contexts. The ‘bite size’ units are easy to digest and the modules are convenient to complete – even within busy school days! The tasks are all relevant, useful and easy to dip in and out of. I found the approach enjoyable to complete as well as being extremely powerful in terms of my professional development as a senior leader. My coachee found that our meetings helped her to lead significant improvements within our EYFS setting whilst also developing her skills as a senior leader. Our SLT are now planning on rolling out a coaching programme across the school using the online training with the wider school community.”

Bronya Patmore, Deputy Headteacher, Brinkley Grove Primary School

“Excellent CPD for a number of staff that has had impact across the whole school.”

Wendy Wallace, Headteacher, Crow Lane Primary School

“Learning to coach effectively has yielded rewards that reach way beyond individual conversations. Developing attentive listening skills, effective questioning techniques and an understanding of what motivates others is vital for anyone communicating with people. Unlike other coaching courses, Annie teaches these skills as well as imparting a genuine understanding of how coaching works and how it can help others. It has been enormously rewarding to see students and colleagues face challenges with renewed enthusiasm and increased effectiveness as a result of using the techniques in Annie’s program. Put simply, this course will help unlock the potential in others.”

Belinda Sorensen, Head of Campbell House & Careers Counsellor

Scotch College Adelaide, Australia

“Central to Annie’s coaching model is a real sense of professional trust that is surely the heartbeat of every great school.”

Joe Richardson, CEO, St Alban Catholic Academies Trust & Headteacher, Cardinal Newman Catholic School

“Just incredible!…It’s helped me to feel less stressed. It’s made a really big difference, and I find it really gets much quicker results.”

Suzette Mondroit, Senior Academic Coach, Passmores Academy

(“Educating Essex” TV Series)

“It was very awe-inspiring as the programme went through, seeing how just wording different things, and just small steps, made an impact on members of staff straight away. The actual coaching team developed a relationship that supported each other, and that had an impact itself on each of our departments in the wider school. It was the best CPD. The one that has had the most impact. I’ve been teaching here nearly 10 years and it’s been the best CPD that I’ve done. The one that you’ve come back from and said “Oh yes! – This is going to change things.” Not the one you come back from and you throw the notes in the bin – “I’ve had a nice day out and I’ve had a nice lunch!” – The one that I knew was going to have an effect.”

Carol Murray, Coaching Co-ordinator, Salford City Academy

“The most valuable training I’ve ever done, it has long lasting impact on both professional and personal life.”

Elaine White, Director of Green Light Teaching School Alliance, Shelley College

“It helps you to make little changes which make big differences.”

Stuart Foster, PE Teacher, Cowley Language College

“No one prepared me for the fact that a 3 day course would change my life! Coaching not only enhanced my career professional development but also my personal life… it works miracles!”

Lisa Gregson, Head of Key Stage 4, Queen Ethelburga’s Collegiate

“I have seen the percentage of good teaching in school rise from 17% when I started to 43% after 7 weeks.”

Sally Simpson, Headteacher, Parkland Infant School

“The skills and techniques covered and learnt through the “Coaching in Schools” programme have had a significant impact on me. Professionally, within my leadership roles, I am better equipped to support staff without taking on extra work by guiding them to the solutions of their own problems. In my classroom, the subtle changes in the questions I ask have enabled students to become even more independent learners. Despite this being amazing, coaching has probably had its most profound impact on a personal level where I have used the approach of “small goals” to prevent myself being overwhelmed after I received the devastating news that a loved one had a terminal illness. Thank you, Annie and Coaching in Schools.”

Gemma Kelly, Lead Teacher for Maths and Professional Learning, Oak Grove College


Coaching Teachers – Rachel Schofield

As an ex teacher with 15 years experience in mainstream and EBD 11 to 18 years provision, I love learning and have a distinction in a Personal Coaching Diploma from the Coaching Academy. I work one to one with staff face-to-face, by phone and over Skype to support them to get from where they are now to where they want to be. I, myself, left teaching due to severe work related illness and am passionate that others should have access to support to regain and enhance confidence, resilience and self-fulfillment.
I also deliver in-service training to introduce teachers and leaders to coaching through an interactive group coaching session. Please contact me if you’d like to find out more.
I welcome enquiries  from all teachers – newly qualified right through to senior leaders who are looking to engage in coaching in one of more of the following areas:
General Work Related Stress and Anxiety
Work/Life Balance
Continuing Professional Development
Career Change
Confidence and Resilience
Assessment and/or Inspection Issues
This list is not exhaustive so please feel free to contact me to arrange a free, confidential discussion on any other concerns you may have in relation to  your career.

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